Strategy

Strategy is tossed around pretty loosely these days, but we’re trying to lend some structure to those conversations. In this section, you will find helpful articles differentiating vision from mission, separating strategy creation from implementation, as well as other articles to help you create, sustain and execute your strategy.

Please check out the Featured Articles from our Strategy Library to get you started.

Maximize Margins . . . the General Mills way!

The Nov 11 issue of Fortune carried an article entitled Cereal Cost Cutters, about how General Mills has scrupulously sought…
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New Marketing Approach needed?

Nelson Peltz is better known as a corporate raider than a marketer but his fresh marketing approach to  Tiffany's, Heinz…
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VC Leader’s Top Ten survival list

John Doer, the legendary VC partner of Kleiner, Perkins recently offered his Top Ten list of how to survive during…
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A counter-intuitive idea to keep top talent!

We talk a lot about the importance of top talent in Sword Tips. Business Week's article entitled Keeping Talent in the…
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Neer beer? We need martinis, straight up!

Is there any evidence that the Federal government has had a real impact on our confidence in the markets and…
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About Me

I am a professional author and speaker as well as a leadership coach facilitating leadership groups among CEOs and senior business leaders in the SF Bay area.

I am the author or more than 125+ newspaper columns published by the SF Bay affiliate of the NY Times among the 550+ articles here. I have also written 3 ebooks about Leadership & Business Finance.


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