Strategy

Strategy is tossed around pretty loosely these days, but we’re trying to lend some structure to those conversations. In this section, you will find helpful articles differentiating vision from mission, separating strategy creation from implementation, as well as other articles to help you create, sustain and execute your strategy.

Please check out the Featured Articles from our Strategy Library to get you started.

“Paycheck” Marketing

The Wall Street Journal published a recent article describing new "paycheck marketing" techniques in various consumer goods companies like Pepsico,…
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Open Book Management

<The WSJ offers an inside look at how open book management and financial transparency have been used  as valuable tools…
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John Maynard Keynes – Redux

“This is a nightmare, which will pass away with the morning. For the resources of nature and man’s devices are…
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Don’t get bonked by your banker!

The NY Times recently published an interview with Bob Seiwert, a senior vice president for the Center for Commercial Lending…
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Ken Lewis, BofA CEO, speaks to Congress

You should read the transcript From Ken Lewis testimony before the Financial Services Committee of the US House of Representatives….
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About Me

I am a professional author and speaker as well as a leadership coach facilitating leadership groups among CEOs and senior business leaders in the SF Bay area.

I am the author or more than 125+ newspaper columns published by the SF Bay affiliate of the NY Times among the 550+ articles here. I have also written 3 ebooks about Leadership & Business Finance.


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