“Paycheck” Marketing
The Wall Street Journal published a recent article describing new "paycheck marketing" techniques in various consumer goods companies like Pepsico, Heinz, and Kimberly-Clark. In short, it targets promotional activities to…
Pick a Fighter Brand!
I have talked to many CEO's recently about pricing. There are a lot of good ideas around, too, about pricing and several articles that I recommend. The McKinsey Quarterly carried…
Pricing and Promotion in the Wine Industry
One of my colleagues, Dr. Steven S. Cuellar, Ph. D. and Assistant Professor in the Department of Economics at Sonoma State University, has recently published an article entitled "Price, Promotion…