Pick a Fighter Brand!

I have talked to many CEO’s recently about pricing. There are a lot of good ideas around, too, about pricing and several articles that I recommend. The McKinsey Quarterly carried an insightful article about pricing in an inflationary economy that you might find helpful. (You’ll have to register on their site to get the entire article.)

CFO Magazine also carries a new article about how to approach pricing at a time when your first reaction is “I can’t raise prices”. This strategy may help you consider your options.

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