Pricing and Promotion in the Wine Industry

One of my colleagues, Dr. Steven S. Cuellar, Ph. D. and Assistant Professor in the Department of Economics at Sonoma State University, has recently published an article entitled “Price, Promotion and Profits” in Wine Business Monthly. It’s an insightful look at the intersection of price, promotion and profit that illustrates the challenges, as well as the the benefits, of understanding the interaction of these variables.

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