Social Media | LinkedIn’s 100 Million Members ARE a big deal

Leverage the Business Power of LinkedIn

It happened again the other day. I was chatting with a client and in the course of our conversation about someone they said: “I checked him out on LinkedIn.”

LinkedIn has become the de facto “go to” resource for researching companies and most especially people to learn more about them. And, if you’re very interested, you can usually find someone in your LinkedIn network to chat with and “get the scoop.”

LinkedIn now has 100 million members

LinkedIn doesn’t get covered as much in the media as its more glamorous cousins, Facebook and Twitter, but it has grown steadily as a powerhouse in the business environment and now stands at 100M+ members, adding 1 new member a second!

Unlike Facebook, people don’t hang out on LinkedIn for hours, they get in and get out – usually with a specific business purpose in mind. The information you get isn’t about a new restaurant or cute kid stories; people actually share information that’s useful to other business professionals on LinkedIn and use it as a research and networking tool.

LinkedIn is a powerful business marketing channel

Since LinkedIn members are there for business reasons, it’s become a highly receptive marketing channel for you to leverage for a variety of business purposes, including Business Development and Brand Management.

Business Development gets a boost when you leverage the capabilities of LinkedIn. (more…)

Leadership Lessons: Madness or a Masters in Business?

What Does It Take to be a Great Leader?

Nothing in life travels in a neat formation accompanied by bugles and cavalry. A lot of it shows up filthy and unkempt, prominent in the mess we’ve made around our foxhole. These lessons are typically the offspring of hubris, naivete and ignorance … or from overlooking the land mines hidden beneath our feet.

We’re also sharing valuable and practical leadership tips and tools to help you BE a better leader so you can BECOME a better leader. Remember … you won’t BECOME a better leader until you start BEING a better leader … implementing NOW the changes necessary to adopt the proven strategies of successful leaders. You might start by building on the communication matrix and making sure you’re defending the castle to get done what only you can do. Make some time so you’re thinking past today.

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[pullquote]“I always turn to the sports section first. The sports page records people’s accomplishments; the front page has nothing but man’s failures.” ~ Justice Earl Warren[/pullquote]

Get in the game. Enjoy the Ride.

The week just ended is my favorite sports week of the year. Some of you will say, “Nah, you got your calendar mixed up. Baseball season opened the previous week.” Of course, I could say, “but the home opener for the Giants was that week” and then you’d say, “OK, so you’re a big Giants fan. I get it.”

A few of you may suspect that’s not the reason. Not that I don’t love the World Champion San Francisco Giants and all … but honestly? That didn’t even occur to me as I braced for the greatest sports week of the year.

What’s not to like?

There are a lot of reasons why I love this past week. (more…)

Leadership Lessons | Thinking Long Term – or just for today?

“Make use of time, let not advantage slip.” ~ William Shakespeare What Does It Take to be a Great Leader? As we've all learned, most of life's lessons don't travel…

Spitshine Your Mission so it’s Crystal Clear

Do People REALLY understand what you do?

Does your company have a Vision/Mission Statement that you clearly understand … and everyone knows who it belongs to?

Last week, we talked about the proposition that Leadership = Communication and I shared a communication matrix with you to help you start on a Communication Action Plan.

There’s no doubt that communication stands tall in the pantheon of business leadership, and we all probably think we’re pretty good at it.

We can walk, talk, dictate, speak and even string together a few intelligible sentences.

We chat with our troops, talk to our customers and vendors, share information with colleagues and shareholders.

We hold meetings, BBQ’s and off-sites to talk about what’s going on.

We’re all pretty good at communication . . . or are we? (more…)