My friend and colleague, Steve Fredricks, President of Turrentine Brokerage, Trusted and Strategic Advisors to Growers, Wineries, and Financiers in the wine industry, did a terrific job at this year's Wine Industry…
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Why is this so hard? We find ourselves entrenched in the quagmire of a lingering and painful recession … more companies than ever need stronger financial management … and yet so many of them remain painfully slow to recognize it. Sure, many have trimmed costs and are paying closer attention to nickels and dimes, but few of them have a comprehensive financial strategy.
So, in some misguided way, I guess it feels good to have some company … because the need for financial discipline was a common refrain among wine industry cognoscenti at this year’s Symposium, Competing in a Rapidly Changing Global Wine Market. The economic shock waves of the last 24 months have rocked the wine industry, dragging many of its members, in some cases kicking and screaming … into an era where professional management and greater financial discipline are demanding front row seats alongside the entrepreneurs and artisans that have reigned over the California wine industry
[pullquote]Stronger financial management is overdue in the California wine industry.[/pullquote]
Building a bridge between the financial community and the wine industry is one of the founding precepts of the Wine Industry Financial Symposium formed in 1992. Last Monday, I was privileged to lead a 90 minute workshop devoted to Practical Strategies to Improve Cash Flow, in which I shared a few “diamonds in the rough” about how to get more juice into your bank account … and how the California wine businesses can integrate Strategic Finance into their everyday business decision making.
During the preceding From Survival to Prosperity – Strategies for Transition session, (more…)
[pullquote] Double V - the deadly duo of Big Volatility and Little Visibility.[/pullquote] A recent WSJ opinion piece nicely summarizes the quagmire of uncertainty that plagues American business. I'm pretty…
Volume 2 of our Financial Adrenaline series, entitled How Do We Do it?, explains how we begin the process of introducing the powerful principles of Strategic Finance into your business. We expand upon our conversation about the current state of financial reporting and describe our commitment to you that Finance should NOT be the Reason for Business Failure. We offer a series of questions that are crucial to successful businesses but that we don't think you can answer by looking at your traditional financial statements. We also explain why traditional financial statements are historical renderings of financial transactions but don't lead to the action plans necessary to drive improved business performance.
In Volume 1, we quantify the gap in financial literacy that can destroy a business. We show you the difference between traditional financial statements, spreadsheets and ratios ... and the powerful visual and interactive tools that are available to help executives drive improved business performance. We know that you believe passionately in your business, and that you want to manage the risks and protect your family.We know that you want to understand the most important aspects of Strategic Finance because you know it plays a critical role on many fronts. Our introductory video will help you understand the power of Strategic Finance and and why your intense focus on Free Cash Flow is more important than any other measure of business performance.
