Las Vegas vs. Disney: What’s the right price?

Pricing strategy is paramount these days as we face an unpredictable economy with limited future visibility. It’s part of a broader strategy, of course, but one of the first things that executives jump to when prices come under fire.

Note the different approach to this subject from an AP story carried in today’s SF Chronicle identified opposing trends for the entertainment juggernauts of Las Vegas and Disney. (more…)

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