John Doer, the legendary VC partner of Kleiner, Perkins recently offered his Top Ten list of how to survive during a struggling economy. There is a technology and start-up twist to it that may not be universally applicable, but the essence of it remains relevant.
Here are a few that John and I share in our advice to clients:
- Negotiate! Everything is up for grabs at this point, leases included. It can’t hurt to ask.
- Sell. Everyone in the company should be selling, an honorable profession, because revenue raising is just as important as cost reduction.
- Overcommunicate. You can’t spend enough time talking to employees and customers.
- Work against a 90 days plan. If the revenue isn’t there, reset the plan.
The list referenced above is a shorthand list. You can visit All Things Digital and find the full video of that discussion here.