You make money when you buy it.

That’s an old saw from the real estate industry . . . “you make money when you buy it – not when you sell it.” It’s a savvy insight that applies more than just to the sputtering real estate market.

Think about it for your business as you purchase inventory in this environment. In what I’ve dubbed the Double V Economy, there is BIG VOLATILITY and little visibility. It’s almost impossible to know how much inventory to buy. So, consider this maxim – “you make money when you buy it” and keep it foremost in your mind every time you buy anything you plan to resell.

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