Valuation is an Art not a Science.

There have been several recent articles in Conde Nast’s new Portfolio magazine in a column entitled “How to Value It” that may provide some valuable insights about the art of valuation. For openers, look at  the  article entitled “Buy Chanel (All of It)“, which looks at the value of the brand “Chanel”, arguably the most valuable high-fashion brand on the planet. You should also check out the article about “What’s Drudge Worth“, which relates to the infamous Drudge Report.

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