Leadership | Why I changed the Exkalibur Facebook page to “Building a Business”

 The Exkalibur Facebook page is now

 “Building a Business”

For years, I have used Facebook simply to replicate the articles I’ve published on Sword Tips, the Exkalibur blog.

I rarely provided anything else on the Facebook platform to help you and other business leaders solve their everyday problems … even though that’s what I do every day everywhere else.

The road to hell is paved with good intentions

That’s not really what I intended, but it was early in the Facebook lifecycle and I wasn’t sure what I should be doing differently on the Exkalibur Facebook page.

Maybe you’ve faced the same questions as you’ve surfed the Internet waters, uncertain about what you may find where and what you can do to more efficiently to find just that exact piece of information to help you with a particular issue?

Don’t you think we’re both trying to figure out how to manage the information tsunami flowing from blogs, RSS feeds, Facebook pages, twitter feeds and a host of other sources? (more…)

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Social Media | LinkedIn’s 100 Million Members ARE a big deal

Leverage the Business Power of LinkedIn

It happened again the other day. I was chatting with a client and in the course of our conversation about someone they said: “I checked him out on LinkedIn.”

LinkedIn has become the de facto “go to” resource for researching companies and most especially people to learn more about them. And, if you’re very interested, you can usually find someone in your LinkedIn network to chat with and “get the scoop.”

LinkedIn now has 100 million members

LinkedIn doesn’t get covered as much in the media as its more glamorous cousins, Facebook and Twitter, but it has grown steadily as a powerhouse in the business environment and now stands at 100M+ members, adding 1 new member a second!

Unlike Facebook, people don’t hang out on LinkedIn for hours, they get in and get out – usually with a specific business purpose in mind. The information you get isn’t about a new restaurant or cute kid stories; people actually share information that’s useful to other business professionals on LinkedIn and use it as a research and networking tool.

LinkedIn is a powerful business marketing channel

Since LinkedIn members are there for business reasons, it’s become a highly receptive marketing channel for you to leverage for a variety of business purposes, including Business Development and Brand Management.

Business Development gets a boost when you leverage the capabilities of LinkedIn. (more…)

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Luddites Unite – You’re History!

If you don’t think social networking is on an intergalactic trajectory, you haven’t met my nieces and nephews. Ages 8-11-14. NOT from a technology-driven family … so for those of you who are, strap in!

Facebook – old news! Facebook chat – “call me on my cell, Uncle Lary, and I’ll boot up my laptop so we can chat,” my 8 year old nephew proclaimed. Download apps to turn your phone into a walkie-talkie? Check. Waiting at the front door all day for the delivery of your new cell phone, in the color purple? Check. Kick your uncle’s butt in every video game, including the slower ones that I actually understood like golf? Check.

Their grasp of technology is not what’s remarkable. It’s how deeply embedded it is in their DNA (more…)

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