Most of us weren’t around during World War II … but D-Day was the largest amphibious invasion of all time, with over 250,000 troops and 15,000 ships landing along a 50-mile stretch of the Normandy coast on June 6, 1944. Luck? Accident? … or the result of rigorous strategic planning and project management?

Did General Eisenhower, the Allied Supreme Commander, lead this effort without any planning?

Of course not, and even if our business plans aren’t quite as extensive, we know (deep down, we know for sure) that we need some sort of an organized planning process to build a successful business.

[pullquote]“In preparing for battle I have always found that plans are useless, but planning is indispensable.” ~ Dwight D. Eisenhower, (American 34th President (1953-61). 1890-1969)[/pullquote]

We need to make sure that everyone’s headed in the same direction … that we don’t ignore the obstacles or overlook the great opportunities on the road ahead … or don’t squander valuable resources chasing rainbows.

That’s why you should listen to our 5-part podcast series that demystifies planning and describes a simple discipline to get you started.

Do I really have to plan to have a successful business?

I find myself using General Eisenhower’s phrase repeatedly for at least two reasons … it’s true … and (more…)