Start Catering to Women!

woman-executiveJudging from a survey by the Boston Consulting Group, your best bet is a business that knows how to cater to women. According to BCG, women today are driving $12 trillion of the overall $18.4 trillion in global consumer spending and will contribute an incremental $5 trillion in earnings over the next five years.

What’s more the survey says, women aren’t happy with the businesses now serving them. “Companies, are failing to meet the needs of women in five key ways,” says Michael J. Silverstein, BCG senior partner.

Leave a Reply