Micro Management can be a Good Thing!

In the May 26 issue of Business Week, Best Buy is celebrated for empowering its store managers to think locally about micro-markets that could provide differentiated selling opportunities. Here’s the key point: As a result, Best Buy believes it sames-store sales will be up 1-3% this year despite the sluggish economy! So, managers have targeted returning veterans, retirement groups ($350,000 in one morning), visiting ship workers (sales up 67%) and others to create special offerings. Read it to stimulate your own thinking about the value of empowerment and the micro markets that might be sitting right in front of you.

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