Cut Costs or Invest in Growth?

balance-sheetThe Wall St. Journal reports today on growing tension at venture-backed companies over whether to save money to reduce risk or invest to take advantage of new opportunities.

You can never gain enough perspective on this issue, which represents one of the most pervasive struggles faced by growing businesses, and one of the most vexing for family businesses. It’s a vital issue that every business needs to regularly address to find the optimal answer.

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