Maximize Margins . . . the General Mills way!
The Nov 11 issue of Fortune carried an article entitled Cereal Cost Cutters, about how General Mills has scrupulously sought to manage margins. Even if you're not in the cereal…
New Marketing Approach needed?
Nelson Peltz is better known as a corporate raider than a marketer but his fresh marketing approach to Tiffany's, Heinz and Wendy's carries a valuable lesson. A fresh look at…
VC Leader’s Top Ten survival list
John Doer, the legendary VC partner of Kleiner, Perkins recently offered his Top Ten list of how to survive during a struggling economy. There is a technology and start-up twist…
A counter-intuitive idea to keep top talent!
We talk a lot about the importance of top talent in Sword Tips. Business Week's article entitled Keeping Talent in the Fold (the name used in the print version) recounts the…
Neer beer? We need martinis, straight up!
Is there any evidence that the Federal government has had a real impact on our confidence in the markets and general economy? Very little, I fear. I laugh at the…