“Paycheck” Marketing
The Wall Street Journal published a recent article describing new "paycheck marketing" techniques in various consumer goods companies like Pepsico, Heinz, and Kimberly-Clark. In short, it targets promotional activities to…
Open Book Management
<The WSJ offers an inside look at how open book management and financial transparency have been used as valuable tools to help companies cope with the economic downturn. It may…
John Maynard Keynes – Redux
“This is a nightmare, which will pass away with the morning. For the resources of nature and man’s devices are just as fertile and productive as they ever were. The…
Don’t get bonked by your banker!
The NY Times recently published an interview with Bob Seiwert, a senior vice president for the Center for Commercial Lending and Business Banking at the American Bankers Association, a trade…
Ken Lewis, BofA CEO, speaks to Congress
You should read the transcript From Ken Lewis testimony before the Financial Services Committee of the US House of Representatives. It is a reasoned discussion of Bank of America's performance…
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