Blogging is the cornerstone of your Social Media strategy

Online product displays are fine; but how are you really making a connection?

“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.– Lee Iacocca

When I visit the websites of many of my Bay Area clients, I often find broad product offerings and detailed product specifications, accompanied by routine background and contact information … but rarely do I find a blog with which the company communicates with its customers.

Social media has exploded

The world of social media has blown the doors off traditional means of communicating with customers and employees. YouTube is now receiving more than one hour of recorded video for each minute on the clock – with over 2 billion page views – and it just celebrated only its fifth anniversary. In just over six years, Facebook has garnered more than 400 million subscribers and continues to grow.

With powerful social media tools like these, as well as LinkedIn, Twitter, Tumblr, Digg, del.icio.us, Buzz, etc., most middle-market companies are overwhelmed by the choices. But most of them are not moving fast enough because – be dead sure of this – these tools, advancing at an increasingly faster pace every day, are here to stay and flourish. If you’re not part of that conversation, (more…)