Business Finance: Vol. 2 – How Do We Do It?
Volume 2 of our Financial Adrenaline series, entitled How Do We Do it?, explains how we begin the process of introducing the powerful principles of Strategic Finance into your business. We expand upon our conversation about the current state of financial reporting and describe our commitment to you that Finance should NOT be the Reason for Business Failure. We offer a series of questions that are crucial to successful businesses but that we don't think you can answer by looking at your traditional financial statements. We also explain why traditional financial statements are historical renderings of financial transactions but don't lead to the action plans necessary to drive improved business performance.