March 2009 Newsletter

Get More At Bats!

A good hitter knows he has to get more hits to be great. A great hitter knows she has to get more at bats to get to the Hall of Fame.

In the midst of a relentless focus on cost reduction, many executives have lost sight of an equally important part of the survival equation – revenue enhancement, a fancy term for “get more sales”. What better way to create a laser focus on that objective than to “get more at bats”? (more…)

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