If You Want To Trash Your Brand … Here’s a Good Way To Do It
A brand anthem expresses to your customers the core values related your brand and products, but it's easily trashed with one simple mistake.
Portrait of Medieval Dirty Face Warrior with chain mail armour and red cross on sword. Cloud smoke on Dark Background
Do You Have a Battle Strategy – or is Hope your only Strategy?
I'm pretty sure most of us missed the Crusades … and know very little of medieval warfare. W hile battle strategy in that era appears to be random and haphazard, certainly in…
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