If You Want To Trash Your Brand … Here’s a Good Way To Do It
A brand anthem expresses to your customers the core values related your brand and products, but it's easily trashed with one simple mistake.
Do You Have a Battle Strategy – or is Hope your only Strategy?
I'm pretty sure most of us missed the Crusades … and know very little of medieval warfare. W hile battle strategy in that era appears to be random and haphazard, certainly in…
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