This category is for all Financial Adrenaline videos in the continuing series using the Business Ferret™ tools.
Volume 2 of our Financial Adrenaline series, entitled How Do We Do it?, explains how we begin the process of introducing the powerful principles of Strategic Finance into your business. We expand upon our conversation about the current state of financial reporting and describe our commitment to you that Finance should NOT be the Reason for Business Failure. We offer a series of questions that are crucial to successful businesses but that we don't think you can answer by looking at your traditional financial statements. We also explain why traditional financial statements are historical renderings of financial transactions but don't lead to the action plans necessary to drive improved business performance.
In Volume 1, we quantify the gap in financial literacy that can destroy a business. We show you the difference between traditional financial statements, spreadsheets and ratios ... and the powerful visual and interactive tools that are available to help executives drive improved business performance. We know that you believe passionately in your business, and that you want to manage the risks and protect your family.We know that you want to understand the most important aspects of Strategic Finance because you know it plays a critical role on many fronts. Our introductory video will help you understand the power of Strategic Finance and and why your intense focus on Free Cash Flow is more important than any other measure of business performance.
